Case studies · 01 of 04

Counterfeit awareness campaign

In 2025, Grate Make Films, under Ears Agency, created a TV commercial for Hima Cement to fight counterfeit cement in Uganda. The storyline centres on a family’s legacy and the importance of building with genuine cement.

ClientHima Cement
AgencyEars Agency
CampaignCounterfeit awareness
Release2025

01 — The brief

Make a nation look twice at a bag of cement.

What it had to do

Raise national awareness about counterfeit cement
Reinforce Hima Cement as the trusted, original brand
Deliver emotional, story-driven visuals
Adapt the campaign across TV and social media

Partners

Hima Cement, Ears Agency, UNBS and Grate Make Films.

02 — How it was made

Three stages, one crew.

01
Pre-production
Script refinement with Ears Agency, casting of multigenerational talent, and location scouting for authentic family settings.
02
Production
Cinematic visuals, warm lighting and powerful sound design, shot for both broadcast and vertical.
03
Post-production
Editing with emotional pacing, branded motion graphics, and the final Hima Cement messaging.

03 — What it reached

What happened next.

The film sparked national discussion about counterfeit products and strengthened Hima Cement’s brand authority. For us it showed how film can drive social impact, and positioned the studio as a partner for advocacy and corporate-responsibility campaigns.