Case studies · 02 of 04

Boom Kyakala 2, consumer promo campaign

In 2025, Grate Make Films collaborated with TBWA to produce a high-energy TVC for Hariss International’s Boom Kyakala 2 promotion. The commercial showed consumers winning cars, motorbikes and electronics.

ClientHariss International (Boom energy drink)
AgencyTBWA
CampaignBoom Kyakala 2 promo
Release2025

01 — The brief

Sell the thrill of winning in thirty seconds.

What it had to do

Deliver a vibrant TV commercial that excites consumers
Showcase the thrill of winning with engaging visuals
Create adaptable campaign content for TV and digital
Drive nationwide participation in the promotion

Partners

Hariss International, TBWA, Grate Make Films, and a cast of young Ugandans.

02 — How it was made

Three stages, one crew.

01
Pre-production
Storyboard refinement with TBWA, casting of energetic young talent, and pre-visualisation for the VFX shots.
02
Production
Dynamic gimbal work, multi-camera setups and high-speed sequences planned around the visual effects.
03
Post-production
VFX compositing, energetic sound design, and cutdowns for TV and digital.

03 — What it reached

What happened next.

The promo created nationwide buzz, boosting participation and reinforcing Boom’s brand presence. It showed the studio’s strength in fast-paced, consumer-driven advertising that combines storytelling, VFX and campaign energy.