Case studies · 04 of 04

Manyi Manji for Coca-Cola Studio

In September 2023, Grate Make Films partnered with Humble Management as the Ugandan production team for Coca-Cola Studio. The project covered the Manyi Manji music video and an influencer activation event in Kampala.

ClientCoca-Cola / Coke Studio Africa
PartnerHumble Management
ArtistsZulitums, Fik Fameica
FilmedSeptember 2023

01 — The brief

Put a brand inside a hit, not in front of it.

What it had to do

Produce a music video that aligns with the Coca-Cola brand
Showcase influencer engagement and youth culture
Deliver event coverage and social-ready edits
Strengthen the connection between the artists and the brand

Partners

Coca-Cola, Coke Studio Africa, Humble Management, Zulitums and Fik Fameica, influencers and lifestyle personalities.

02 — How it was made

Three stages, one crew.

01
Pre-production
Concept refinement, set design, choreography, and logistics for the event coverage.
02
Production
The music video shot on vibrant sets; the event covered with multi-camera setups following the influencers.
03
Post-production
Editing, colour grading, sound mastering and fast-turnaround cutdowns for social.

03 — What it reached

What happened next.

The project merged music and brand storytelling, boosting Coca-Cola’s engagement in Uganda and expanding its cultural footprint. It showed the studio’s strength in corporate collaborations across African youth culture.